A research institute for Africa
Political marketing, studied on Africa’s own terms.
The Institute of Political Marketing Studies, Africa (IPMSA) works to establish and grow political marketing as a serious discipline across the continent — through research, policy engagement, and advocacy.
Featured publication
Political Branding in Ghana: Designing and Delivering the Political Brand Promise
Dr Joyce ManyoForeword by H.E. John Agyekum Kufuor, President of Ghana (Jan 2001–Jan 2009).
Research
Study the discipline
Rigorous, Africa-focused scholarship on how political actors campaign, communicate, and compete for public trust.
Policy
Shape practice
Translating research into practical guidance for parties, campaigns, and public institutions.
Advocacy
Build the field
Making the case for political marketing as a recognised field of study across African universities and institutions.